Running Heads

From the editors of Cascade Books and Pickwick Publications at Wipf and Stock Publishers

Marketing Your Book

Marketing in the publishing world is something that has changed dramatically in the past 15 to 20 years. My focus here is what you as the author can do to promote your book (although the following suggestions are not relevant for all sorts of books and authors).

  • Distribute flyers at your speaking events. (Wipf and Stock creates flyers that include a photo of the cover, a summary of the contents, blurbs from those recommending it, and contacts for how to order it.)
  • Use the flyers as an email attachment to reach as many people as you know—both personally and professionally.
  • Order the book for use in your own classes.
  • Encourage colleagues who are teaching in a relevant field to order the book for their classes.
  • Create an author profile on
  • Contact your own institution’s library to have them order copies. Often college and seminary libraries want multiple copies of books authored by their own professors. You can check online at to see which academic libraries have cataloged your book.
  • Contact your local public libraries to encourage them to order the book.
  • Contact the public relations office at your own institution and institutions from which you are a graduate to encourage them to publicize the book in: a press release, their monthly/quarterly publication, their alumni newletter, and their website.
  • Contact professional organizations to which you belong to encourage them to mention your book in their publications and on their website.
  • Bring books to your speaking events and conferences to sell. This can be handled either by you or someone connected to the event.
  • If you are being paid to speak at an event, you can make the purchase of a certain number of copies part of your remuneration. Or you can request that the organizers make the book a part of the cost of attendance. (You can purchase copies at a 50% author discount.)
  • Hold a book-signing event at your institution’s bookstore or library.
  • If you have a website, advertise your book on it.
  • Create a website specifically for your book, with blurbs, discussion questions, reviews, order info, additional bibliography, photos, etc.
  • If you write a blog, discuss different aspects of the book in multiple blog-postings.
  • Request that others who write blogs in your field to discuss your book.
  • Create a Facebook page and use Twitter to stay in touch with readers.
  • Contact the Wipf and Stock marketing folks for materials to create a full press kit, if this would be helpful.


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